Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.
Real Estate Social Media Marketing
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
The tool’s Instagram Stories feature allows agents to post quick and personalised updates about their property listings. “Instagram works great for real estate agents because it is all about images and video – the two things that every realtor needs to share to get interest in their listings,” Taylor wrote.
Top 9 Real Estate Social Media Platforms
- Facebook. The big daddy of social media, Facebook has a massive user base as well as built-in marketing tools for targeting neighborhoods and demographics. …
- Instagram. …
- Twitter. …
- LinkedIn. …
- Trulia. …
- Zillow. …
- ActiveRain. …
How often should Realtors post on Instagram?
Instagram: 1-2 per day
Most brands end up posting 11-20 posts per month. If you focus on compelling images with strategic messages, that’s probably a good benchmark to stick with.
It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.
What is the future of real estate in 2021?
According to Urban Land Institute, real estate market conditions and values in the U.S. are expected to rebound in 2021 and trend even higher in 2022, with single-family homes outperforming other sectors such as commercial, retail, hotel, and rental.
What kind of media outlet would you use to promote real estate?
Here are seven great ways for real estate agents or investors to market on social media.
- Post photos on Instagram to generate leads. …
- Have a presence on Facebook. …
- Tweet to promote listings. …
- Make your mark on LinkedIn. …
- Be hands-on in your management of social media accounts. …
- Use more videos and photos.
Why real estate agents should use Instagram?
More (Loyal) Leads
People like doing business with other people whose style they can relate with. Through Instagram’s format, potential clients instantly get a sense of your style and who you are as a real estate agent. This can generate loyalty much quicker than other social media platforms.
YES! The average Realtor is 57 years old and has probably spent their career operating in a traditional marketplace without social media.
Is Twitter good for real estate?
Is Twitter good for real estate agents? Yes. Twitter is good for real estate agents because first, you need to have a strong social media presence for your marketing strategy. And Twitter is the perfect place to get up-to-date local events and news.
Do you need Facebook for real estate?
According to Facebook’s Terms of Services policy, it’s in violation of their policy to create a Facebook profile page for conducting business. So unless you’re a real estate agent who wants the Facebook hammer to come down on your business, real estate agents should set up a Facebook business page.