Social media has become an important tool for realtors and real estate professionals to market and promote their brand. In fact, a report by the National Association of Realtors suggests that 77% of realtors use social media in some form. The use of social networks has increased exponentially over the last few years.
As an agent, the idea behind using social media is to keep yourself top of mind when clients are ready to buy or sell. You can give your social media audience value and drive awareness of your brand with consistent postings. Some ideas for real estate social media posts include: Tips related to buying and selling homes.
Top 9 Real Estate Social Media Platforms
- Facebook. The big daddy of social media, Facebook has a massive user base as well as built-in marketing tools for targeting neighborhoods and demographics. …
- Instagram. …
- Twitter. …
- LinkedIn. …
- Trulia. …
- Zillow. …
- ActiveRain. …
- MeetUp.
Follow these tips to create a social media strategy that generates Real Estate leads:
- Think Local. Hyper-local seo practices will increase your chances for attracting attention from local buyers and sellers. …
- Become an Influencer. …
- Get Personal. …
- Create Personas. …
- Purchase Ad Space. …
- Start Conversations. …
- Segment Your Audience.
Real Estate Social Media Marketing
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
How often should Realtors post on Instagram?
Instagram: 1-2 per day
Most brands end up posting 11-20 posts per month. If you focus on compelling images with strategic messages, that’s probably a good benchmark to stick with.
It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.